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January/February 2006

Drive-thru marketing turns into collision course for kids
At some point during the release of economic models, studies and census figures of the mid-1990s, fast-food executives got wise – and fast – to Latinos' buying power in the United States . It's approaching $1 trillion a year, which makes it larger than the gross national product of any Spanish-speaking country in the world. Read More

A decade later, broadcast news still overlooks Latinos
Ten years ago, the National Association of Hispanic Journalists conducted its first review of how well television networks were covering the nation's growing Latino population. The findings were discouraging. There was little coverage dedicated to Latino issues, and when there was, the focus was chiefly on immigration, border security and crime. Read More

Got health? The frustrating chase for insurance
Litza Nitu is a woman on the run. But she’s not running to escape; rather, she’s running to find  seeking something that has been elusive: affordable healthcare insurance. Read more

Madrinas Part II: An artist, activist and a Nobel laureate
There has never been a time in U.S. history when Latinas were not an important part of this country. From the very first years of contact between Europeans and indigenous peoples on this continent to the 21st century, Latina scholars, writers, artists, political activists, community organizers and thinkers have contributed an essential part of this nation's energy, creativity and productivity. Read more

Bátiz: Laying down indelible tracks on the Tijuana Sound
TIJUANA - 1960. Music reverberates throughout downtown Parque Teniente Guerrero and beyond. Los TJs, led by their heart and soul, guitarist Javier Bátiz, are serving their raw, driving mélange of rock, R&B and top 40 hits at the city's main park. A skinny bass player named Carlos Santana is among them as Bátiz, his music and his band reign supreme. Read more

Negotiation: Ask for what you want
Negotiation is a word often used for big business deals. Stock traders or corporate executives in conference rooms filled with cigar smoke come to mind. No longer. The art of negotiation is a strategy that anyone can use; it's not just for "them" anymore. Negotiation is a path to better wages, benefits and other perks associated with the job.  Read more